Alison Knowles

therapist, author, trainer & public speaker.


Ali is a practising emotional therapist, author of the Ollie and his Super Powers series, public speaker and creator of the Ollie Model.  Ali’s strength is the unique way she views the world and her instinctive ability to empower you or your child to find the solutions from within.

Alison Knowles, author of the series of Ollie and his Super Powers children’s books and creator of the Ollie model is the joint owner of Subconquest Ltd which provides group coaching and individual therapy designed specifically for your needs, specialising in working with children.   Subconquest also trains and manages Ollie Coaches across the UK.


The Model that became the Ollie Model of Therapy is an empowering but simplest model that invites individuals to take control of their emotions rather than be controlled by them.  It is easily adaptable from the class room to the board room, delivering a powerful set of tools that enable communication, and the understanding of individualism to ease change management in the commercial world.  But also provides parents and teachers and all those working with families a unique new approach to helping everyone from 5 to 105 to be the best version of themselves.

In a very short period of time this exciting new model has grown beyond Alison’s therapy room, into schools, foster care and adoption agencies, early intervention units and the commercial world.
Subconquest now runs dedicated schools to train new Ollie coaches and is being approached daily to look at new arenas where this unique model could be used to empower individuals in all the ways that make all the difference to make the difference to them as individuals and in teams

Ollie and his Super Powers

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Alison Knowles